Our Work

Radi8

A software marketing site that had to explain a genuinely new category without sounding like every scheduling tool already on the market.

radi8.com
The radi8.com homepage as it looks today.

What changed

What they have now

  • A tagline that carries the whole concept — create once, radiate everywhere
  • A clear "how it works" path from one input to posts on nine channels
  • Explicit separation from Buffer and Hootsuite, stated rather than implied
  • Role-based routes for agencies, consultants, and founders
  • The time saving quantified — 30–45 minutes of drafting down to under 10

Radi8 turns one piece of content — an idea, a voice note, a video, a document — into platform-specific posts for LinkedIn, X, Instagram, TikTok, Facebook, YouTube, email, blogs, and podcasts.

Not another scheduler

The hardest problem here was category confusion. Described carelessly, Radi8 sounds like Buffer or Hootsuite, and a visitor who reaches that conclusion in the first five seconds never gets to the part that’s actually different.

So the site takes the comparison on directly instead of hoping nobody makes it. Schedulers move content you’ve already written. Radi8 creates it, from a brand source of truth that keeps the output sounding like you rather than like generic AI filler. Naming the competitor and drawing the line is more effective than listing features and leaving the visitor to infer the distinction.

One promise, said once

“Create Once, Radiate Everywhere” does more work than any paragraph on the site. It contains the whole product — the single input, the many outputs, and the name itself — in four words.

When a line does that much, the job of the rest of the page is to prove it rather than restate it. So what follows is the mechanism: what you put in, what comes out, and on which channels.

Three doors in

An agency, a solo consultant, and a founder are buying the same product for genuinely different reasons, and a single feature list serves none of them. The site gives each its own route, so a visitor recognises their own situation in the first thing they read — and the specific claim they need is on the page they actually land on.

No cost, no pitch

Want yours to look after itself like this?

Thirty minutes on a call. Tell us what's wrong with it, and we'll tell you straight what it would take to fix — whether that's a small repair or starting over. If it's not a fit, we'll say so.